Paul Gillin tells of a Boston Globe online group meeting in which it was asked:
Is brand important? Maybe The New York Times brand is, but does the Boston Globe’s brand strike enough of a chord in people’s minds to distinguish its value? Brand may be the only thing newspapers have left in the long run, so that’s a critical question.
This little experiment, if it is, like the Yahoo site claims, based on actual searches, tells me people are looking for newspapers when searching a city.